Wednesday, April 4, 2007

The importance of Domain Name

IP address like is how other people on the Internet find your site, but IP address like this is obviously hard to remember. This is where Domain Name Service (DNS) comes in. It translate a domain name like to an IP address. A domain name is the text name corresponding to the numeric IP address of a computer on the Internet.

There are long and hard to remember Domain names and there are short and easy Domain names. Obviously, the short and easy to remember Domain names are preferable as it makes it easier for your site visitor to find you on the Internet.

However, with the ubiquitous presence of search engines, remembering domain names are now less important than before and it is now more important that you are easily found by the search engines. A search engine places great importance to the words contained in a domain name. It helps the search engine determine what your site is all about. Having an important key word or words in the domain name as it helps in getting organic traffic. Organic traffic is traffic that comes to your Web site naturally and without being driven there by a specific marketing campaign.

Thus it pays to do serious researching of key words and domain name before you start your website. However, Internet have been around for quite some time now, and a lot of domain names have been registered, some registrants just squating on the name, hoping to make a big buck out of it when someone require it badly.

So you may have done your homework, and have settled on a very desirable domain name, but found that when you try to register the domain, you may find that it is already registered by someone. This is where can play a role. has over 800,000 of the world's finest domains registered with them for sale, and there is a good chance of you being able to find the domain name you want there.

However, doesn't just sell domains. They buy and sell domains, meaning if you have a desirable domain name that you want to sell, you can also do it via In fact, if you have a talent for spotting good domain names that are likely to be wanted by late comers, you probably can make a tidy sum selling the domains that you registered via

On a basic level, domain names are important because the Internet's addressing scheme is not very effective without them.

Each computer on the Internet has an Internet protocol (IP) address: a unique string of four numbers separated by periods, such as Since remembering the
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IP addresses of all of your favorite Web sites would be nearly impossible, a group of computer scientists created the domain name system to assign a unique name to each numeric IP address.

But domain names are much more than just a technical shortcut. A short, memorable domain name can make the difference between creating a successful Web presence and getting lost in cyberspace.

A domain name adds credibility to your small business. Having your own domain name makes your company look professional. If you publish your site through an ISP or a free Web hosting site, you'll end up with a URL such as This generic address does not inspire confidence in a customer like a domain name does. And since many people don't yet trust the Internet and e-commerce, you'll want to do what you can to prove that your small business deserves their money. If you're not willing to pay the money to register an appropriate domain name, why would consumers think you'd put any effort into creating valuable products or services?

A domain name says you're forward-thinking. Having your own domain name indicates you're part of the Digital Revolution, and it implies that you're up-to-date on emerging technologies. Whether this is true or not, having your own domain name might just put you ahead of your competitors.