Wednesday, February 14, 2007

Blogging: Effective Marketing

Blogging: Effective Marketing
by: Scott Lindsay

Weblogs, or “blogs” were introduced in 1997. As with most new technology the initial users of blogs were those gifted in the field of technology.

The growth of blogging began as the user interface became more simplified requiring no knowledge of HTML or other specialized coding.

Today blogging is used for personal as well as business applications. In the domain of business blogging (B-Blogging) many businesses are seeing the value of a b-blog and are allowing key personnel to blog on company time. The reasons are varied, but a b-blog is useful in presenting the face behind the brand.

The best b-blogs do not look at this format of information sharing as simply a means to say whatever comes to mind. A helpful b-blog for business is one that provides customers with the following.

1) INFORMATION – Customers are interested in the latest news on the products you offer and they may be very interested in the benefits your product or service has to offer.

2) ANNOUNCEMENTS – By providing important new offerings or staff changes, your client may feel more connected to your firm.

3) CONTESTS – In keeping with the fun nature of a b-blog, contests can be conducted through a blog that can supply visitors with a chance to receive promotional products.

4) SALES – If you will be conducting a sale on your products a b-blog can provide an easy way to pass that information along to people who are genuinely interested in what you have to offer.

5) JUST THE FAQ’S – A b-blog is an effective way to solicit questions and then respond to them in your blog.

One of the key functions of a b-blog is to raise awareness and trust for your products and/or services while keeping things light, informal and highly personable.

B-blogs can be updated as often as you need to and your posts do not need to be exceptionally long. You should say what needs to be said and sign off. By making your comments short and to the point you will likely discover your visitors will respond better than if you insist on drawing things out.

Unlike email, customers who regularly visit b-blogs indicate it is a bonus to see the personality behind the company name. At the end of the day if you have encouraged a customer to remain a customer or if you find new prospects visiting your blog then your goodwill gesture has actually moved from a nice idea to a valuable marketing tool. Isn’t that what you wanted in the first place?

About The Author
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with High Power Sites at: High Power Sites.